Character Trademarks

Who can imagine frozen peas without the Jolly Green Giant? Or bubblegum without Bazooka Joe? In Character Trademarks, you'll find page after page of old friends. This engaging volume contains trademarks from the past century, as well as profiles of some of the most classic characters, complete with a history of their development.

John Mendenhall has gathered over eight hundred character trademarks, from such classic logos as the first Quaker Oats Man in 1877 to the contemporary California Raisins. Humor and nostalgia abound in the whimsical images, many of which have become classics of commercial folk art that every consumer can relate to.

In the tradition of Angus & Robertson's Trademarks of the 20s and 30s and Trademarks of the 40s and 50s, Character Trademarks is an essential volume for designers, commercial artists, and anyone interested in the ingenuity of advertising and historical significance of these enduringly popular images.